Copywriter: Resume Writing Guide & Resume Example

When applying for copywriter jobs, your resume doesn't only display your experience. It also instantly reveals your writing skills and showcases your talent in writing compelling and engaging content.


In other words -- your resume serves as a part of your portfolio.


Since the purpose of copywriting is to sell an idea or product through words alone, a copywriter needs to be a skilled communicator who understands audience and business objectives and has a knack for persuasive writing. In addition to top-notch writing, copywriters should have excellent knowledge of grammar.


If you're looking for copywriting jobs, all of these are the exact skills you need to put into practice when writing your own resume.


However, the stakes are higher because the product you're trying to sell is you.


And there is a different set of rules for writing a resume than any other piece of content.


To make sure you're putting your best foot forward, read on to learn:



Time to make a resume? Download one of the professionally designed templates and submit your winning job application today. Find a perfect template here


OK, let's write a copywriter resume together!


If you're in a rush, jump straight to the copywriter resume example!



 


Do This Before Writing a Copywriter Resume.


Considering their top-notch writing skills, copywriter resumes are the best of the best.


The field of copywriting is extremely competitive, and you need to prepare for battle.


Before you jump into writing your resume, the best way to prepare is to research the information shared by employers in a job posting.


In the job posting, employers specify the things they are looking for in a candidate. If you understand these, you will be more likely to include the most important information in your resume and stand out from other copywriters.


So, read the job ad carefully.


Identify the key job requirements, repeated keywords and the terminology used in it. While writing your resume, refer to this information to create a tailored document.


By addressing the main requirements, you'll show the readers that you have met their needs or have transferable skills you can bring to the table. Also, by using the keywords from the job ad throughout your resume, you'll make it possible for employers to find you with a keyword search in their databases and applicant tracking systems (ATS).



 


Choose the right resume format.


When starting to write a resume, it is important to decide what format you will use.


Resume format determines the general layout, length, and most importantly - order of the information.


There are three standard resume formats you can choose from:


Chronological resume format


The chronological resume is a traditional format that presents work history in reverse order, starting with the current or most recent job.


The advantage of this format is it enables an employer to see where a candidate's skills and experience lie and what they were doing during a particular period. The chronological resume may also be used by experienced professionals who have gaps in their work history.


It's best not to use this format if you change jobs often, as it can make it appear as though you're not focused enough on one profession.



Functional resume format


A functional resume is a document with your skills listed in a bulleted form with short descriptions, without job titles or employments dates.


This format is ideal for career changers, new graduates and people making a fresh start in their careers. The downside of this type of resume is it may not give an employer enough information and it may be hard to tell if the candidate has the necessary experience for the position.



Hybrid resume format


A hybrid resume is a combination of chronological and functional formats.


The job seeker uses the chronological format when discussing work experience. At the same time, they use a functional format to list their skills and qualifications for prospective employers to see.


This type of resume is ideal for professionals who have gaps in their work history or who are changing careers.


However, just like with the functional format, this type of resume can be difficult to understand if it's not outlined in a way that makes it easy to follow and read -- especially considering that it's not a typical resume format and hiring managers aren't used to it.



So, which format to use?


It's up to you to decide which resume format works best for you.


However, if you want to play it safe, go with the chronological format. It's easier for an employer to follow and makes it more likely that your resume will be read and considered for a job opening. Chronological resume works well in 99% of the cases.


If you want to learn more, read the complete guide on resume formats.



 


Add contact information.


Up-to-date contact details are imperative to include on a resume.


They are necessary for job applications because potential employers need your contact info to communicate with you after reading your resume.


The contact details on a resume should be placed at the top of the page and include:

  • your full name

  • city and state

  • email address

  • phone number

Here are a few practical tips to share your contact info correctly:

  • Use your official name and surname. While this might seem like a no-brainer, it is important to use the same name that you have on your official documents. If you use any nicknames or unofficial names, this can cause confusion later in the hiring process.

  • Skip the mailing address. Employers don't use snail-mail anymore to communicate with candidates, so omit your full address. City and state (country) are enough.

  • Be professional. Make sure that the email address you are using is professional, meaning no work email addresses, and no funny, cute, informal or inappropriate addresses.

  • Keep it simple and short. The more complicated you make your contact information, the less likely an employer is to use it.

  • Make sure your contact details are correct. Another no-brainer, but it's important to double-check that your contact details are updated and accurate.



 


Write an attention-grabbing resume headline.


The headline is your opportunity to help employers understand your expertise before they even start reading your resume.


Your headline should convey your best qualities and show why you are a perfect fit for the job - all in one resume line.


Your headline should convey your best qualities and show why you are a perfect fit for the job - all in one resume line.

Best resume headlines are always tailored to the job you are applying for.


The goal here is to snag an employer's interest with a resume headline that matches what's requested in the job ad.


Refer to your research from the beginning of the resume writing process and utilize keywords from the company's job listing to write a compelling resume headline.


Although it's an optional part of your resume, a tailored headline at the top of a resume contributes to your personal brand and positions you as an expert in the field right from the start.



Copywriter Resume Headline Examples


Here are a few examples for copywriter resume headlines:

  • Award-Winning Copywriter | Social Media and Email Marketing Campaigns

  • Experienced Copywriter | B2B SEO Content Writing

  • Creative Copywriter | Social Media Copy and Advertising

  • Senior Copywriter with 10+ Years of Experience



 


Write a tailored career summary.


A career summary is a short resume summary following your headline that focuses on your strongest skills and gets the reader interested in your application.


Being just three to four lines long, a career summary (i.e. personal statement, professional profile, resume elevator pitch) is one of the shortest parts of a resume but also one of the most demanding ones to write.


Here are a few practical tips for writing a career summary:

  • Don't copy and paste from other resumes. Careers summaries should be unique to you as the job seeker and tailored to the job posting.

  • Keep it short and simple -- usually 3-4 sentences at most that describe your skills, achievements and what makes you stand out from the crowd of candidates (think 'elevator pitch').

  • Keep it consistent with your resume content and avoid awkwardly repeating information from the headline.

  • Be specific. The more relevant you can make your career summary to the job requirements, the better. Use keywords from a job posting that will show you have researched and are familiar with the company's needs.


Copywriter resume summary examples:


Here is an example of a strong career summary for a copywriter:


Award-winning, skilled B2B copywriter with over 10 years of experience creating SEO content for complex business and sales pages. Wrote Google ads and product listing with a 15 to 25% conversion rate. Adept at writing sales copy, blog posts and corporate communications.


And another one:


Creative and detail-oriented B2C copywriter with 5+ years of experience in writing engaging content for blogs, sales pages and social media. Excellent record of social media campaigns for over 10 brands resulting in 10 to 37% sales increase. Expert at writing compelling and engaging content with high engagement and conversion rates.


Use them as inspiration. Just replace the keywords according to your experience, and you'll have a perfect summary!



 


Add copywriting skills.


When filling an open position, hiring managers are looking for specific skill sets and qualifications.


Technical knowledge, language proficiency or knowing a specific software can be the deciding factor in getting you an interview or not being considered altogether.


Knowing and showcasing what's important to your potential employer will drastically increase your chances of landing that job.


Knowing and showcasing what's important to your potential employer will drastically increase your chances of landing that job.

Listing relevant skills in a resume is an efficient way to show the hiring managers that you have the technical skills needed.


So, think about including a separate skills section and list a handful of relevant skills.



Here are some common copywriting skills:

  • copy editing/proofreading

  • adapting language to a variety of audiences and situations (different styles, contexts, cultures)

  • creating B2C or B2B content

  • A/B testing

  • keyword research

  • SEO optimization

  • email marketing

  • social media marketing

  • product launches

  • press releases

  • industry-specific marketing (e.g. pharma marketing)

  • persuasive copywriting

  • client management

Additional soft skills they may look for are:

  • creativity

  • communication skills

  • analytical skills

  • time management

  • collaboration or teamwork


If, in the job description, employers ask for some hard skills, such as foreign language or software knowledge, make sure to specify your proficiency.


Here are some examples for describing the level of proficiency for hard skills:

  • BAD EXAMPLE: MS Office, HootSuite, WordPress, English, Spanish

  • GOOD EXAMPLE: MS Office (advanced working proficiency), HootSuite (advanced working proficiency), WordPress (advanced working proficiency), English (native), Spanish (working proficiency)

The position of the skills section on a resume is flexible. Feel free to put it either below your career summary or at the very end of your resume.



 


List your work experience.


Now, we get to the centerpiece of your resume -- your work experience.


Any recruiter or hiring manager will focus mainly on this section, looking for the most important information about your professional background.


This section is where you get the chance to show potential employers what you have done and how it could translate to success in your new position at their company.


The work experience section is essentially a chronological list of jobs you've held, listed in reverse-chronological order (most recent job first).


For each employment, add the following information:

  • Company name

  • Your job title

  • Start and end date

  • City and state where you worked (for remote jobs, this is optional)

Keep this section relevant by listing jobs that closely relate to the target position.


Any internships, unpaid engagements or projects that aren't connected with the open copywriting role should be taken off a resume or listed in a separate resume section.



 


Describe your work experience.


After listing your employment history, it's time to put your writing skills into practice and describe what you did in previous roles in a compelling way.


Employers want to see results, and your job descriptions are a perfect place to show them.

To help them process your resume quickly, use bulleted lists to provide details in this section in a concise, concrete and engaging way.


Avoid filling your resume with vague descriptions of your day-to-day duties or fluffy buzzwords.


Instead, make your experience pop by focusing on your actions and achievements using action words.


To write strong resume bullet points, follow this formula:


action verb + quantified outcome + 'by/through/using' + your actions



For example, instead of saying this:

  • responsible for writing social media content

Write something like this:

  • increased social media following by 37% in 6 months through a revised social media campaign and compelling copy


Action verbs for a copywriter resume


Here are some effective action verbs you can use for a copywriter resume:

  • wrote

  • created

  • boosted

  • implemented

  • developed

  • partnered

  • edited

  • delivered

  • produced

  • built

  • increased

  • coordinated

  • organized