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Copywriter: Resume Writing Guide & Resume Example

When applying for copywriter jobs, your resume doesn't only display your experience. It also instantly reveals your writing skills and showcases your talent in writing compelling and engaging content.

In other words -- your resume serves as a part of your portfolio.

Since the purpose of copywriting is to sell an idea or product through words alone, a copywriter needs to be a skilled communicator who understands audience and business objectives and has a knack for persuasive writing. In addition to top-notch writing, copywriters should have excellent knowledge of grammar.

If you're looking for copywriting jobs, all of these are the exact skills you need to put into practice when writing your own resume.

However, the stakes are higher because the product you're trying to sell is you.

And there is a different set of rules for writing a resume than any other piece of content.

To make sure you're putting your best foot forward, read on to learn:

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Do This Before Writing a Copywriter Resume.

Considering their top-notch writing skills, copywriter resumes are the best of the best.

The field of copywriting is extremely competitive, and you need to prepare for battle.

Before you jump into writing your resume, the best way to prepare is to research the information shared by employers in a job posting.

In the job posting, employers specify the things they are looking for in a candidate. If you understand these, you will be more likely to include the most important information in your resume and stand out from other copywriters.

So, read the job ad carefully.

Identify the key job requirements, repeated keywords and the terminology used in it. While writing your resume, refer to this information to create a tailored document.

By addressing the main requirements, you'll show the readers that you have met their needs or have transferable skills you can bring to the table. Also, by using the keywords from the job ad throughout your resume, you'll make it possible for employers to find you with a keyword search in their databases and applicant tracking systems (ATS).


Choose the right resume format.

When starting to write a resume, it is important to decide what format you will use.

Resume format determines the general layout, length, and most importantly - order of the information.

There are three standard resume formats you can choose from:

Chronological resume format

The chronological resume is a traditional format that presents work history in reverse order, starting with the current or most recent job.

The advantage of this format is it enables an employer to see where a candidate's skills and experience lie and what they were doing during a particular period. The chronological resume may also be used by experienced professionals who have gaps in their work history.

It's best not to use this format if you change jobs often, as it can make it appear as though you're not focused enough on one profession.

Functional resume format

A functional resume is a document with your skills listed in a bulleted form with short descriptions, without job titles or employments dates.

This format is ideal for career changers, new graduates and people making a fresh start in their careers. The downside of this type of resume is it may not give an employer enough information and it may be hard to tell if the candidate has the necessary experience for the position.

Hybrid resume format

A hybrid resume is a combination of chronological and functional formats.

The job seeker uses the chronological format when discussing work experience. At the same time, they use a functional format to list their skills and qualifications for prospective employers to see.

This type of resume is ideal for professionals who have gaps in their work history or who are changing careers.

However, just like with the functional format, this type of resume can be difficult to understand if it's not outlined in a way that makes it easy to follow and read -- especially considering that it's not a typical resume format and hiring managers aren't used to it.

So, which format to use?

It's up to you to decide which resume format works best for you.

However, if you want to play it safe, go with the chronological format. It's easier for an employer to follow and makes it more likely that your resume will be read and considered for a job opening. Chronological resume works well in 99% of the cases.

If you want to learn more, read the complete guide on resume formats.


Add contact information.

Up-to-date contact details are imperative to include on a resume.

They are necessary for job applications because potential employers need your contact info to communicate with you after reading your resume.

The contact details on a resume should be placed at the top of the page and include:

  • your full name

  • city and state

  • email address

  • phone number

Here are a few practical tips to share your contact info correctly:

  • Use your official name and surname. While this might seem like a no-brainer, it is important to use the same name that you have on your official documents. If you use any nicknames or unofficial names, this can cause confusion later in the hiring process.

  • Skip the mailing address. Employers don't use snail-mail anymore to communicate with candidates, so omit your full address. City and state (country) are enough.

  • Be professional. Make sure that the email address you are using is professional, meaning no work email addresses, and no funny, cute, informal or inappropriate addresses.

  • Keep it simple and short. The more complicated you make your contact information, the less likely an employer is to use it.

  • Make sure your contact details are correct. Another no-brainer, but it's important to double-check that your contact details are updated and accurate.


Write an attention-grabbing resume headline.

The headline is your opportunity to help employers understand your expertise before they even start reading your resume.

Your headline should convey your best qualities and show why you are a perfect fit for the job - all in one resume line.

Your headline should convey your best qualities and show why you are a perfect fit for the job - all in one resume line.

Best resume headlines are always tailored to the job you are applying for.

The goal here is to snag an employer's interest with a resume headline that matches what's requested in the job ad.