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How to Write Sales Manager Resume: Resume Writing Guide & Resume Example

Selling may be the strong suit of any sales manager, but when it comes to putting together their resume -- and selling themselves to potential employers -- even the best sales managers may hit some hurdles.

Whether you are a seasoned sales manager or applying for a first management position in sales, everyone can use a bit of help to present their experience in a way that will get them noticed.

Read on to learn how to write a sales manager resume that puts you in the top 1% of candidates in any applicant pool and succeeds in getting you a new sales management job!

Or jump straight to the resume sample. ➝


How to write a perfect sales manager resume?

To write a sales manager resume that sets you apart from other qualified candidates and impresses employers, follow this guide to learn:

With this resume writing guide, your sales manager resume can also end up sounding like the one below!

Sales manager resume example


Top-ranked sales professional with more than 7 years of retail experience. Skilled at developing and executing effective, impactful sales plans. Led top-performing sales team that has exceeded sales targets by 25% YoY. Recognized for strong leadership skills and record of consistently exceeding sales quotas.


ABC Company / Sales Manager / dates

  • managed sales team that maintained sales of $10M per year by optimizing operations and enhancing the sales force's customer relationship management skills

  • ranked as #1 sales manager (out of 30) for exceeding team sales goals by 15% YoY

  • established new operational procedures and improved team coordination to ensure seamless execution of sales plans and effective customer service

  • participated in the development of a formal performance management system for all sales personnel, covering quotas, evaluations and coaching guidelines

ABC Company / Store Manager / dates

  • managed a team of 3 sales representatives and led the sales division to its best performance of the year after 6 months

  • increased revenue by 10% YoY by leveraging innovative marketing techniques and cultivating positive relationships with customers

  • oversaw the implementation of a new point-of-sale system that enabled employees to more effectively manage sales transactions and improve customer service

  • resolved customer issues by actively participating in sales transactions and communicating frequently with customers

ABC Company / Sales Representative / dates

  • secured sales of $50K per month by utilizing sales techniques that created value for the customer and satisfied sales goals

  • built customer relations through positive, high-quality service and demonstrated a deep commitment to providing exceptional support for each customer

  • earned the employee of the month award 3 months in a row for superior performance

  • trained 15 new hires and seasonal workers on the company's cash registers and point-of-sale systems

  • recommended strategies to improve team efficiency and productivity and maximize revenue


Bachelor's degree / Marketing Management and Business Administration / graduation date

  • University of Iowa, Ames, IA

  • GPA of 3.5/4.0; Dean's List: Fall 2013 – Spring 2015

Now let's write a resume like this together, step by step.


What to do before you start working on your resume?

The key to writing a successful resume is understanding the key job requirements and tailoring the resume accordingly.

So, before you begin writing your resume, do the research.

To find out what the employers want to see on a resume, take these steps:

  • Find a few job descriptions for the sales managers position

  • Study them carefully and make notes about what they are looking for

  • Customize your resume by making sure it covers the most common requirements

Alternatively, if you have already found the job opening you want to apply for, read it carefully a few times. Highlight key job requirements and repeated keywords.

While preparing your job application, refer to the keywords list and make sure to incorporate them throughout your resume. Doing so will help you optimize your resume for readers and the applicant tracking system (ATS) and consequently increase your chances of being shortlisted for an interview.

Why is the job description important?

You may wonder why you should go over a job description before you start listing your experiences.

Well, job descriptions entail the information about the job to which you are applying. It's crucial to understand it because it will give you guidelines on what information to include in your resume.

As such, a job description:

  • gives you direct insight into the information recruiters and hiring managers will look for in applicants' resumes

  • tells you what skills, experiences and qualifications you need to cover in your resume

  • makes it possible to customize your resume for the company's applicant tracking system (ATS)

  • allows you to create a tailored resume, consequently increasing your chances of being selected for a job interview

Let's see what a typical sales manager job description looks like.

Sales manager job description example

We're looking for a sales manager to manage all aspects of sales, from developing effective sales strategy to managing the sales team and operations. A sales manager has to monitor sales performance, making sure that sales goals are being achieved.

In our stores, as a sales manager, you will:

  • manage and monitor sales and staff performance

  • maintain customer experience through team member interaction and store presentation

  • train sales team on generating repeat business by maintaining relationships with existing customers and fostering new ones

  • achieve target results and a high level of sales performance

  • prepare regular revenue, cost and other sales reports for senior management

  • oversee and ensuring compliance of all staff with established company policies

To be considered for the position, an applicant should have:

  • 3+ years of experience in retail sales, preferably as a sales manager

  • experience implementing sales strategies for continuous sales growth

  • a bachelor's degree in marketing, business management or similar

  • strong communication skills, particularly with regards to customer relations

  • knowledge of the retail industry (particularly of FMCG) is a plus

Now when we know what the employers will look for, let's start working on the content of your resume.


Choose the best sales manager resume format.

Whether we like it or not, we all make judgments based on first impressions -- including recruiters and hiring managers.

The readers will decide in a few seconds whether your sales manager resume will be tossed aside or if you’ll be called in for an interview.

Frequently, this decision depends on the resume format, which makes an impression on the reader before they have even had a chance to read a single word from a resume.

Therefore --

It is important to get the format right from the very beginning.

For the best sales manager resume, make sure your resume format:

For the best results, opt for a reverse-chronological format that puts your experience and a