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Web Designer: Cover Letter Writing Guide & Template

Updated: Jul 2, 2021

You have finally finished writing your resume. You're now sure that you now have a perfect resume for the web designer position.

Your resume demonstrates all the skills an expert web designer should have, such as the ability to independently execute all the stages of the website design process, the knowledge of how to use the best design practices to ensure positive user experience, as well as strong communication skills, creativity, and excellent technical skills.

You can’t wait to submit your next job application.

But wait for a second - before you do so, there is one more thing you need to do.

For a perfect job application, your resume needs an equally impressive cover letter.

Let us help. Here you are going to learn:

how to write a perfect web designer cover letter that actually gets read by employers

how to format a cover letter to stand out among the rest

what to do before you send your cover letter

Finally, you’ll get a word-for-word web designer cover letter template. Just replace the keywords, and your cover letter will be ready in no time.

>> Download a resume pack for your next job application. Cover letter template included! <<

How to Write a Perfect Cover Letter?

A cover letter should complement the content of your resume.

In 300 to 250 words, you should put your skills and experience in the context of the job you're applying for to convince the employer that you are the best candidate for the open position.

Considering the limited space, don't merely copy the content of your resume to your cover letter.

Instead, use this space to:

  • build your brand and position yourself as an expert in the field

  • express things that cannot be added to a resume, such as your motivation for the application, the story behind your most impressive achievements or the reasons why you want to work for this company.

A cover letter allows you to build your brand, position yourself as an expert, add value to your application and express things that cannot be added to a resume, such as your motivation for applying, the story behind your most impressive achievements or the reasons why you want to work for this company.

To do so, here is the proven structure you should follow:

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1. Greeting

Start with a greeting.

It may look like a minor detail, but this part sets the tone of your cover letter. Hence, it can easily be a deal-breaker. Make sure you do it right.

  • Greetings to avoid: Do not use obsolete, unnatural and over-used greetings such as ‘To Whom It May Concern’ or ‘Dear Sir or Madam’. Some hiring managers immediately stop reading a cover letter if they see one of those two phrases, so avoid them.

  • Address personally: Address your letter to the hiring manager directly. If no name is listed with the posting, use LinkedIn to find out the department director, recruiter, or other contact associated with the position.

  • Or: If you can't find a name, start the letter with ‘Dear Hiring Manager’ or ‘Dear XYZ Team’. (Insert the department you'd work at instead of the XYZ.)

  • But don’t: Don’t combine too many options starting your cover letter with ‘Dear Sir/Madam/Hiring Manager/Mister/Miss’. It makes you look unconfident and indecisive.


2. Opening paragraph

Grab the reader's attention with your opening paragraph. This sentence should provide immediate insight into the value you can bring to the company.

To make it right, in one or two sentences:

  • tell them who you are

  • summarize your experience

  • and express your enthusiasm for the role.

For example, you could start by saying:

As a web designer with three years of experience in creative and web design, I was excited to see your advertisement for a web designer position in the marketing department.

The sentence above grabs attention more effectively than:

I am writing to apply for the web designer role advertised on the XYZ job board.

Writing an informative and specific opening sentence will set you apart from other applicants.


3. Body

Spoiler alert: This is where you win employers over!

This is the most important part of your cover letter.

It consists of two to three short paragraphs where you answer two main questions:

  • What experience, skills and knowledge do you have that is, of course, relevant to the job?

  • How do your experience, skills and knowledge add value to the company you want to work for and to the job you are applying for?

Showing that you have researched the company is vital for this section.

Demonstrate your knowledge of the organization's current situation and how your background, interests, and experience can contribute or help them resolve problems. The best way to do this is by highlighting your achievements, as they are the best proof of your abilities.

When describing achievements, do the following

  • Include numbers. Metrics effectively grab attention and make it easier for readers to understand the impact of your actions. So, let the numbers speak for themselves.

  • Put the spotlight on your achievements by creating a short bulleted list of two to three key achievements. Visually, this will draw attention to this part of your cover letter.

So, instead of this:

I have improved existing and developed new websites in all my previous roles, which in turn has increased the revenue and profit of my employers. I want to bring the same success to the web designer position at your company.

Write this:

As a Web Designer, I have redesigned existing websites and turned them into responsive websites, resulting in:

  • Increased traffic by 43%, and a decreased bounce rate by 21%, which led to $2M more in revenue

  • Improved client satisfaction score by 53% from 5.7 NPS to 8.8 NPS

Seeing that your company is currently growing and working on expanding its client base, based on my previous accomplishments, I am confident that I can bring the same success to your company.

And that's how you create an exciting cover letter that employers actually read.

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4. Closing paragraph

In the closing paragraph, summarize what you've written.

Restate your interest in the position and interview. Finish on a positive note. For example, write:

I am confident that my skills and experience would make me a great fit for the web designer role. I look forward to the opportunity to discuss my application in more detail.

Additionally, express your appreciation for the hiring manager's time and consideration. The final greeting can be “Sincerely”, “Best”, or “Best regards”.

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How to Format a Cover Letter?

Unlike resumes where the perfect length is not set in stone and depends on different factors, a cover letter shouldn’t be longer than one page.

If you aimed at 300 to 350 words of tailored content, this shouldn’t be a problem.

In terms of layout, resumes and cover letters both need to be visually appealing.

Like a resume, a cover letter also needs be a polished, carefully crafted and well-structured professional document.

To wow employers and come across as a motivated, professional and detail-oriented candidate, make the formatting consistent throughout all job application documents.

Since cover letters are typically sent along with resumes, it means those two documents should have a matching format.